Without being a designer myself, I occupy a birds-eye
vantage point – looking in on hundreds of portfolios a month. I see constant
flux in what’s hot and what’s not, what gets pushed to the front of portfolios
and what get relegated to the back – what helps to win awards and what has
become a bit ‘meh’.
All I know is whenever I’m confronted with something new, I
think “wow this couldn’t get any better” – but then six months down the line it
does. I’m sure you’re the same – looking back through your work from months, or
years back (mostly comprising of blood, sweat and tears) and realising how soon
it has become outdated or cluttered.
I wonder, too, if changes in design mentality are the
conscious decision of one or two genius designers which then catch on, or a
ripple effect reaction to the type of products and platforms in vogue at the
time? Are trends fabricated and perpetuated by designers, and the rest of us
(the user base) merely pawns to the changing tides? Or, with the constant
iterations and usability studies refining and re-assessing interactions – are
the users the real creators?
Perhaps any designers out there could give me a sneak peek
into the next big thing for the coming year? I’d love to know!
Please feel free to contact me at Sam Emmett.
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