The Myth of the UX Unicorn

The fashionable and rather endearing term for a do-it-all designer  - ‘UX Unicorn’ – always makes me chuckle.

But… is it just me, or is a Unicorn just a horse with a horn stuck to its head?

Surely a better comparison to draw would be to mythological Sphinx, with the body of a lion, wings of a bird and head of a man? Also I think there are some scales on there, somewhere. Anyway. My point is that a true UX all-rounder is an amalgamation of many things in equal measure. They are not just a UI Designer with some Axure experience. They are not a UX Designer who knows a bit of HTML/CSS.  They are not just a horse with a horn.

I know what you will say - the point of the analogy is that the Unicorn, like a multi-disciplinary designer, is hard to find.  It’s elusive nature means it camps out in the woods and only appears to those who know what they’re looking for.

But, from my experience, these Unicorns (or Sphinxes) are rearing their heads more and more frequently as designers are up-skilling and taking on more responsibility on projects. I have personally noted an increase in this type of profile over the last year or so.

Would you identify with the Unicorn, or the Sphinx? Which UX creature are you?

 

Please contact me and let me know!

UX Designers - How Do You Start Your Mornings?

As I’m sure you will agree, coming into work after a four day Bank Holiday weekend is universally seen as ‘The Worst Thing Ever’. As I sort through the weekend’s enquiries and attempt to cast my mind back to where it was on Thursday afternoon, I’ve started to query how our minds gear up for work on a daily basis. In particular, I want to look into how the creative designer brain may differ from someone in a less creative profession.

One school of thought is that you should tackle the heavy-duty, brain power consuming tasks head on, first thing in the morning. This is when your mind is at its most focussed, and able to take a fresh stance on a hard problem which may have been troubling you for a couple of days.

For me, I like to get the easiest possible emails out of the way first, as a sort of ‘warm up’. So if you are waiting on a ‘Thank You’ or a ‘Great, I will talk to you then’ from me, you are likely to receive this at 7:30 in the morning! Plus, a clearer inbox makes a clearer mind for the day ahead.

I wonder how this works for UX Designers? What kind of tasks do you feel inclined to approach first thing in the morning? Do you feel particularly creative, or do you need to warm up with some admin? Do you feel like you need to spend some time organising your thoughts and to-do list, or can you jump straight in to the hands-on work?

Do you prefer to get your head down and keep yourself to yourself (and your sketchbook) or do you find this time is best spent talking with users or other designers?

As I’ve been musing on the topic, I thought I would throw it out there to you. It would be really interesting for me to understand how the creative mind approaches a day of work, and whether there is any difference in inclination from someone like me who works in a recruitment environment.

 

As always, I would love to hear from you.  Please do email me.

Recruitment in Pre-Digital Times

This morning, the most terrible of things happened at IC Creative.

For two and a half hours, we were transported to pre-historic (well, pre-digital age) times when the local internet connection went down, and along with it, our server capability.

Now, working out in the sunshine-soaked sticks is usually an uplifting and soul-soothing experience. However, our bucolic location (and lack of technological back up) worked against us on this occasion as we were plunged into digi-darkness, having to rely on pen and paper, telephone conversations, and our own memory to get things done.

Without knowing whether our messages were reaching their recipients, how were we to know if we had successfully booked in that interview or imparted the details of a great role? More importantly – how could we tell if the jobs we matched to designers were hitting the spot for them?

Having this kind of time delay is something recruiters aren’t used to. By nature, we want to ensure that everything moves as seamlessly as possible – if someone wants their details sent to a hiring manager at their dream company, it is beneficial for all parties to get that done as soon as possible!

Timing is everything.

The next question is – information – where can you get it, if Google is off-limits? Did recruiters visit libraries every lunch break, or simply keep an Encyclopedia close to hand? Did they have a Rolodex and a Yellow Pages on their desk at all times? Imagine flipping through scores of company and candidate details to get names, numbers and addresses every time you needed them. Information was once a tangible thing which felt like turning the corner of a page and running an ink-stained finger down a printed list of facts. Today it is as readily available and fleeting as the air we breathe.

It really is mind-boggling to me that recruiters functioned perfectly well before the internet.

Now, as our emails from the  early hours of the morning slowly filter through and we can load up LinkedIn and G+ to catch up on the news, it is back to the modern world with us. The morning’s break was refreshing, but in its’ wake we feel a certain creeping dread that we may have missed out on urgent messages, rescheduling issues, or even a flash Twitter trend.

 

As always, please feel free to contact me.

The Path to a UX Career

As with any decision to start out on a new career path, a fledgling UX’er will face the conundrum that Experience breeds Experience. That is to say, if you don’t have any commercial experience to your name, it is sometimes pretty hard to get your foot in the door.

This week I wanted to ask whether any readers have tips or tricks they would give to Graduates/ Juniors or Designers/Researchers from a different background looking to effectively push the re-set button on their career.

Depending on their vacancy, companies can afford to be selective on the candidates they choose to put forward to interview processes. So the question remains, what can you do to make yourself stand out if you are new to the industry?

We would suggest: 

• Attending careers fairs
• Networking on social media
• Strengthening your online presence – align all online profiles with the same skills and photo, interlink effectively
• Blogging about industry topics and gaining followers
• Taking a step down in your expectations (salary-wise) – One step back for two steps forward
• Building up freelance experience
• Working for free – we wouldn’t suggest this in the long run but a client project on your CV will look good whether you were paid or not
• Ensuring your CV and portfolio market your skills well – ask an expert to check. Include lots of key words to ensure you show up in searches
• And if you don’t have a portfolio – create one – online or in PDF form
• Opening your mind to opportunities –  give that company you’re not sure about a shot. If you’re invited to a face to face meeting you will know for sure
• Keeping your CV on all possible job boards and online communities for job seekers – you never know who is looking where
• Attending workshops / UX skill training events – various agencies in London facilitate these
• Attending industry events – IXDA, UXPA, for instance

It would be great to hear if anyone has any further suggestions. Please do email me.