Joining the UX movement – now is the time....

UX has gone from strength to strength;  IC Creative is definitely seeing more and more people starting to understand the significance and importance of a good UX.  It’s not always been the way, and the older heads that waved the UX flag to what seemed no avail, have seen how perceptions have changed and the importance of UX is being better received and consequently clients are reaping the rewards. I read an article that outlines why now is the time to become a UX designer, there are a lot of people who are going this way and I think it would be very useful. 

Why now is the right time to become a UX designer.

To discuss this or anything UX, please email Sukhi Kang.

The Perception of UX

Ever since the inception of IC Creative in 2008, we have shared teas and the odd cold beverage with UX managers and a number of designers who’ve told us what some people perceive UX to be, sometimes you can only take UX so far within a business as you’re fighting with powers that be to secure funding etc simply because people have completely the wrong perception.

I personally found this quite a good read, something that some of you may enjoy on your commutes to and from work. I imagine there will be some people out there who have this mindset about UX, I know how much it can get under the skin of those who are in the industry. It maybe something to keep on your desktop and pass onto those who ‘just don’t get it!!’.

 

Four myths about UX and how to bust them

To discuss this or anything UX, please email Sukhi Kang

Inside IC Creative

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) has become perhaps the most important tool for companies across the globe to embed their brand image into the minds of their customers and potential customers. The breadth of SEM is almost infinite (on this planet anyway) and the rate of change in this area is staggering. Companies from start ups to international blue chips are developing new SEM strategies and often struggling with determining the best strategies to derive meaningful and measurable ROI  from their SEM activities.

That’s where IC Creative comes in. Our consultant John Baker specialises exclusively in SEM recruitment (SEM jobs, SEO jobs, PPC jobs). He delivers the most current skills to digital agencies and end clients, in the form of SEM / SEO / PPC professionals at the forefront of their profession.

John has an extensive pan-European database of contacts in the SEM community. Because he operates in this arena all day every day, John can authoritatively advice IC Creative’s clients on hiring strategy, resource requirements, etc.

Please contact IC Creative at any time to discuss the SEM market, whether you are seeking to implement or grow an SEM function, or whether you’re looking for a new career opportunity in this fast moving sector. (Contact john.baker@ic-creative.co.uk).

IC Creative to sponsor Cambridge Wireless Event

Cambridge Wireless is a leading industry forum and vibrant technology community with a specific interest in the mobile / wireless sector. One of its many Special Interest Groups (SIGs) is the User Experience SIG, which will be meeting in Cambridge on the 23rd May to discuss ‘Context Awareness as the Digital Sixth Sense: The User Experience Challenge’.

IC Creative, the UK’s leading UX recruitment company, is pleased to announce that it will sponsor this event alongside the host, Philips. Part of the remit is to sponsor the drinks reception, so we’ll be at the forefront of people’s minds (unless they have a few too many glasses, in which case we’ll be completely forgotten).

There is an "open presentation" for anyone who wants to bring along examples of great User Experience. The more the merrier, so bring along your best stuff and share it with a group of UX aficionados.

IC Creative has UX jobs throughout Europe for experienced UX professionals.

www.ic-creative.co.uk – now on mobile

Our new mobile website should run seamlessly alongside our current platform www.ic-creative.co.uk. 

The site provides a simple and easy user experience (as it should….) in terms of job search functionality and the ability to apply for UX jobs quickly and easily from all mobile devices.

If you spot any bugs please contact us.  Also any questions about a job, or the market in general, just email or call. 

Why You Need a Good Kick in the UX

Where Would Your Site Be Without Your User Experience Designer?

IC Creative is the industry leading recruitment consultancy for UX jobs. IC Creative asks: what is the point of a User Experience Designer?

So…what is UX? Isn’t it simply an effort to make a finished website look nice? Absolutely not! User experience should be viewed as equally important as any of the processes that go toward site construction. Too many companies believe that the UX designer provides a bit of “dressing-up” for the finished site, whereas they should be looking at user experience as a starting point.

According to Jared Spool, CEO of the world’s largest usability research company, User Interface Engineering (UIE), a lot of firms get it into their heads that “good experience design is an add-on, not a base requirement.”

The process of building a website should be about teamwork. Sharing an equal footing within that team should be the guy who writes the code, should be the copywriter creating the content and should be the UX designer.

It should be a consideration that the end user is a part of the team as well. UX is a constantly evolving process that has to be flexible. Learning what works best and then implementing it, constantly testing and experimenting; what works, what doesn’t, throw that away and move on?

UX isn’t a set discipline. What works for some sites will not be a good fit for others. It depends for what purpose your website is intended and what sort of audience you wish to attract and engage with. Always consider your demographic.

UX isn’t just about appearance; it’s also about interaction, accessibility, usability. It should be attractive, absorbing and fun. Look at it as a combination of logic and emotion: the user wishes to get a particular result from your site, wants to reach a particular page or item, so they want to follow a logical path; but let them enjoy getting there.

Where would a site be without UX? Probably nowhere. Users would be arriving there and not having enough to hold their attention would jump away to the next option. If they stayed because they believed they might find information they’re looking for, without a logical pathway and properly designed buttons, they may never find it. They could get lost in a maze and simply give up.

The problem is the average attention span is widely acknowledged to be dropping. This is especially true when visiting websites, with so much competition on the internet it is believed that the user spends less than one minute per site. It is the UX designer’s job to not only catch the users’ attention but to hold it. If you aren’t holding their attention, perhaps your competitor is.