Tuesday 26 November 2013

Card Sorting: A Deeper Look

For those of you who have spoken with us lot at IC Creative before, you will know that I look after the Usability / UX Research side of things. It’s always interesting for me to learn more about the field and I do like to find things out as I go along.

Coming from a very unmathematical / unscientific educational upbringing, my mind does boggle sometimes at the different methods and tools you guys use to elicit statistics and other user data.

Every now and then I’ll come across a really good article which gives me a bit more of an insight into what it is the professionals do on a day to day basis. This article has recently been written by Jessica Miller, Usability Tester at WalkMe in San Francisco, who writes extensively on usability topics.  In it, she discusses the pros and cons of card sorting – the troubles she has found with it, and a useful insight into how you could overcome the complexity and conundrums which can arise from this exercise.

This may be of use to anyone like me who just likes to learn about these things, or anyone out there who comes up against the same issues with reading card sorting data which she does.

She begins: I’ve mentioned usability card sorting in the past, briefly as one of the more popular prototyping and visualising approaches for designing UX. But, I’ve never really talked that deeply about it, and given its popularity, it’s time I remedied that…. read more here!
 
To discuss this or anything UX related, please contact Sam Emmett.

 

Tuesday 19 November 2013

Joining the UX movement – now is the time....

UX has gone from strength to strength;  IC Creative is definitely seeing more and more people starting to understand the significance and importance of a good UX.  It’s not always been the way, and the older heads that waved the UX flag to what seemed no avail, have seen how perceptions have changed and the importance of UX is being better received and consequently clients are reaping the rewards. I read an article that outlines why now is the time to become a UX designer, there are a lot of people who are going this way and I think it would be very useful. 

Why now is the right time to become a UX designer.

To discuss this or anything UX, please email Sukhi Kang.

Tuesday 12 November 2013

The Perception of UX

Ever since the inception of IC Creative in 2008, we have shared teas and the odd cold beverage with UX managers and a number of designers who’ve told us what some people perceive UX to be, sometimes you can only take UX so far within a business as you’re fighting with powers that be to secure funding etc simply because people have completely the wrong perception.

I personally found this quite a good read, something that some of you may enjoy on your commutes to and from work. I imagine there will be some people out there who have this mindset about UX, I know how much it can get under the skin of those who are in the industry. It maybe something to keep on your desktop and pass onto those who ‘just don’t get it!!’.
 

To discuss this or anything UX, please email Sukhi Kang